<img src="//adpxl.co/rG1x4VhT/spacer.gif">

Five Keys to Aligning Your Marketing and Sales Teams

Does your organization suffer from the marketing-sales divide syndrome? Don’t worry; you’re not alone. Many companies experience the same dilemma.

Five Keys to Aligning Your Marketing and Sales Teams

Does your organization suffer from the marketing-sales divide syndrome? Don’t worry; you’re not alone. Many companies experience the same dilemma.

Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, which both sales and marketing teams can reference in targeting their customers.

Writing e-mails people want to read

More than 90% of companies use email for marketing. With more businesses competing for attention, it's critical that your e-mails stand out. Today, getting personal is the name of the game. You have to know who you’re targeting, segment your audience and customize your message.  

Defining Artificial Intelligence (AI)

What is artificial intelligence (AI)? When technical experts talk about it, they use different definitions referring to a host of the functional domains and have a range of opinions about it.

Context in Marketing and why it’s Important

Content is king; context is queen. At the heart of marketing is getting it right – talking to the right audience, with the right message, at the right time. Here are tips to put some context in your campaigns:

How to Deliver & Optimize your Email

Your email work begins way before you hit send. First, you have to understand what gets your emails into your contact’s inbox. Essentially, you must know how deliverable is your email. Checking your contacts list is a good place to start.

8 Stats Marketers Should Know About the Rise of Ad Blockers

Let’s face it, no one enjoys online ads. It’s no wonder why more people are turning to ad blockers to keep ads from encroaching unto their screens. As ad blocking technology gains wider use, they're quickly becoming a growing problem for marketers that rely on them.

How to earn more Twitter followers

Twitter is the fourth largest social network. With 317 million users tweeting articles, experiences, and stories, Twitter is an inbound marketer’s dream. It’s a space where you can “listen” to what your customers are looking for, then offer it to them. Twitter is also an opportunity for you to engage the target audience and drive them to your website, converting them from visitors to leads.

What you need to know about Influencer Marketing

As the old saying goes, “It’s not what you know; it’s who you know.” This adage is particularly true on social media. Today, you can see the rise of a new breed of influencers: Online ambassadors, YouTube sensations, and Twitter superstars. They're the pied pipers who influence a cult following with their content.  With the right strategy and outreach, they can help:

The_Next_Collision_LOGO_ICON_MEGAFINAL01.png

The Do’s and Dont’s of Landing Pages

Improve your forms, page structure and overall leads.

Get Your Copy
Recent Posts

Five Keys to Aligning Your Marketing and Sales Teams

Does your organization suffer from the marketing-sales divide syndrome? Don’t worry; you’re not alone. Many companies experience the same dilemma. The...

Read more

Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, ...

Read more

Writing e-mails people want to read

More than 90% of companies use email for marketing. With more businesses competing for attention, it's critical that your e-mails stand out. Today, ge...

Read more

Defining Artificial Intelligence (AI)

What is artificial intelligence (AI)? When technical experts talk about it, they use different definitions referring to a host of the functional domai...

Read more