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Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, which both sales and marketing teams can reference in targeting their customers.

Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, which both sales and marketing teams can reference in targeting their customers.

Writing emails your prospect want to read

More than 90% of companies use email for marketing purposes. With more businesses competing for their share of attention, it's critical that your emails stand out. Today, you have to know who you’re targeting, segment your audience and to categorize them into buyer’s persona. 

Defining Artificial Intelligence (AI)

What is artificial intelligence (AI)? When technical experts talk about it, they use different definitions referring to a host of the functional domains and have a range of opinions about it.

Context in Marketing and why it’s Important

Content is king; context is queen. At the heart of marketing is getting it right – right audience, right message, at the right time. Let’s take a look at some examples:

How to Deliver & Optimize your Email

Your email work begins way before you hit send. First, you have to understand what gets your emails into your contact’s inbox. Essentially, you must know how deliverable is your email. Checking your contacts list is a good place to start.

8 Stats Marketers Should Know About the Rise of Ad Blockers

Let’s face it, no one enjoys online ads. It’s no wonder why more people are turning to ad blockers to keep ads from encroaching unto their screens. As ad blocking technology gains wider use, they're quickly becoming a growing problem for marketers that rely on them.

How to earn more Twitter followers

Twitter is the fourth largest social network. With 317 million users tweeting articles, experiences, and stories, Twitter is an inbound marketer’s dream. It’s a space where you can “listen” to what your customers are looking for, then offer it to them. Twitter is also an opportunity for you to engage the target audience and drive them to your website, converting them from visitors to leads.

What you need to know about Influencer Marketing

As the old saying goes, “It’s not what you know; it’s who you know.” this adage is particularly true on Social. Today, you can see the rise of a new breed of influencers: Online ambassadors, YouTube sensations, and Twitter super stars. They're the Pied Pipers who are influencing thousands with their content.  With the right strategy and outreach,  they can help your business:

Can You Handle the Truth?

“I have a gimmick. Let’s tell the truth” -Bill Bernbach 

The public has long associated the idea of being marketed to as a form of trickery; Of course that isn’t without reason, going back to the days when a snake oil salesmen would roll into town decrying his patented elixir as the remedy for any problem you seem to be suffering from.

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Recent Posts

Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, ...

Read more

Writing emails your prospect want to read

More than 90% of companies use email for marketing purposes. With more businesses competing for their share of attention, it's critical that your emai...

Read more

Defining Artificial Intelligence (AI)

What is artificial intelligence (AI)? When technical experts talk about it, they use different definitions referring to a host of the functional domai...

Read more

Context in Marketing and why it’s Important

Content is king; context is queen. At the heart of marketing is getting it right – right audience, right message, at the right time. Let’s take a look...

Read more