Writing an Email that Works

By Rica Estrada June 24, 2017

Fact: Email is still one of the most effective tools to engage with your target audience.

How to improve your sales with automated documentation?

By Rica Estrada June 15, 2017

They say sales is all about engaging leads and customers. But, actually, a large portion of the..

B2B Inbound Marketing: an Introduction

By Rica Estrada June 5, 2017

Cold calling and cold emailing, once B2B sales methods of choice, don't cut it anymore. Today,..

Five Keys to Aligning Your Marketing and Sales Teams

By Rica Bouso May 22, 2017

Does your organization suffer from the marketing-sales divide syndrome? Don’t worry; you’re not..

How to send the right email using Lifecycle Marketing

By Rica Bouso May 17, 2017

Does e-mail still work? The answer is a resounding YES! Gmail alone has 1 billion active users...

How to Maximize Messaging Apps for your Marketing Campaign

By Rica Bouso May 9, 2017

Millennials are now the largest US consumer segment. And they are changing the game. This new..

The Coming of the Bots

By Rica Bouso April 28, 2017

As robots perform simple, repetitive, and or dangerous tasks under human control or more or less..

The Beginner’s Guide to Search Engine Optimization (SEO)

By Rica Bouso April 28, 2017

So you have your content all planned out and ready to go; yet before pushing it out to the..