--- title: 8 Stats Marketers Should Know About the Rise of Ad Blockers description: As ad blocking technology gains wider use, they're quickly becoming a growing problem for marketers that rely on them. image: http://www.nextcollision.com/hubfs/DeathtoStock_HomeOffice12.jpg --- [![white-logo-55](https://www.nextcollision.com/hs-fs/hubfs/white-logo-55.png?width=54&name=white-logo-55.png "white-logo-55")](https://www.nextcollision.com) - [BLOG](https://www.nextcollision.com/blog) - [WEBSITE AUDIT](https://www.nextcollision.com/seo-audit) - [FREE RESOURCES](https://www.nextcollision.com/resources) - [CONTACT](https://www.nextcollision.com/contact-next-collision) - [CONNECT](https://schedule.nextcollision.com) Latest [inbound sales](https://www.nextcollision.com/blog/topic/inbound-sales) ## [Five Keys to Aligning Your Marketing and Sales Teams](https://www.nextcollision.com/blog/five-keys-to-aligning-your-marketing-and-sales-teams-1) by [Michael Bouso](https://www.nextcollision.com/blog/author/michael-bouso) on July 30, 2018 [Read more](https://www.nextcollision.com/blog/five-keys-to-aligning-your-marketing-and-sales-teams-1) - CATEGORIES ### Subscribe to Email Updates [Technology](https://www.nextcollision.com/blog/topic/technology) | 1 min read # 8 Stats Marketers Should Know About the Rise of Ad Blockers Written by [Carlos Zotomayor](https://www.nextcollision.com/blog/author/carlos-zotomayor) - - - Let’s face it, no one enjoys online ads. It’s no wonder why more people are turning to ad blockers to keep ads from encroaching unto their screens. As ad blocking technology gains wider use, they're quickly becoming a growing problem for marketers that rely on them. #### Eight stats marketers should know about ad blockers: 1) Ad blockers costs publishers nearly **$22 Billion** back in 2015. 2) Ad blocking, particularly **mobile ad blocking, is growing at 90% every year.** 3) **429 million people worldwide** use ad blockers on their mobile devices. 4) Apart from being disruptive, **people dislike ads because they raise security concerns** when websites use third party ads, meaning that they cannot control the quality or safety for visitors. 5) When sites limit their content for those with adblockers, **28%** of visitors would simply **stop visiting the site altogether**. **16%** of visitors would **disable their ad blocker** in order to view the content. 6) A good **51% of ad block users** say that they **use the program in order to be in control** of their online experience ![page9.png](https://www.nextcollision.com/hs-fs/hubfs/page9.png?width=711&height=474&name=page9.png) 7) **15% of users** simply **do not care** how a website makes its revenue. ![page4.png](https://www.nextcollision.com/hs-fs/hubfs/page4.png?width=711&height=474&name=page4.png) 8) Most online browsers today do not see ad blocking as a problem and view it in a positive light (to the dismay of marketers). As the power shifts into the hands of the consumer, they're determening more of what they do and don't want to see when surfing the internet. With this in mind, marketers should stop creating online advertisements that disrupt viewers and focus more on an inbound approach that centers on the prospects needs and interests. ### Related Categories [Technology](https://www.nextcollision.com/blog/topic/technology) ### [Carlos Zotomayor](https://www.nextcollision.com/blog/author/carlos-zotomayor) Popular [Personal Development](https://www.nextcollision.com/blog/topic/personal-development) ## [7 Books You Should Read To Win More Clients](https://www.nextcollision.com/blog/7-books-you-should-read-to-win-more-clients) [Read more](https://www.nextcollision.com/blog/7-books-you-should-read-to-win-more-clients) Popular ## [How to attract new followers using Facebook Live](https://www.nextcollision.com/blog/how-to-attract-new-followers-using-facebook-live) [Read more](https://www.nextcollision.com/blog/how-to-attract-new-followers-using-facebook-live) Popular [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Sales Enablement](https://www.nextcollision.com/blog/topic/sales-enablement) [Market Research](https://www.nextcollision.com/blog/topic/market-research) ## [Buyer Personas v. Buyer Profiles](https://www.nextcollision.com/blog/difference-between-buyer-personas-buyer-profiles) [Read more](https://www.nextcollision.com/blog/difference-between-buyer-personas-buyer-profiles) ![book-icon](https://www.nextcollision.com/hs-fs/hubfs/book-icon.png?width=84&name=book-icon.png) ## Download Your Free Guide to Generating Inbound Leads [Book a Meeting](https://app.hubspot.com/meetings/mike191) ### You may also like: [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Technology](https://www.nextcollision.com/blog/topic/technology) ## [How to entice visitors with a Call To Action](https://www.nextcollision.com/blog/the-power-of-the-click-how-to-entice-visitors-with-your-cta) Determining impact is one of the most substantial challenges facing business owners today. Luckily, the almighty 'click'... ## Meet the Author. [![Book a meeting with Mike](https://no-cache.hubspot.com/cta/default/1610753/27f41909-c329-4e49-a511-8a9f3f0bec6f.png)](https://cta-redirect.hubspot.com/cta/redirect/1610753/27f41909-c329-4e49-a511-8a9f3f0bec6f) ![white-logo-55](https://www.nextcollision.com/hs-fs/hubfs/white-logo-55.png?width=55&name=white-logo-55.png "white-logo-55") - [BLOG](https://www.nextcollision.com/blog) - [AUDIT](https://www.nextcollision.com/seo-audit) - [CONNECT](https://x.ai/calendar/mb/zoom) Copyright © 2026 Next Collision Marketing