--- title: How Marketing Segmentation Improves Your Email Marketing description: Imagine for a moment you have 10K email addresses in your contact list. You want to launch an email marketing campaign. What do you do? Marketing Segmentation image: http://www.nextcollision.com/hubfs/Marketing%20Segmentation%20Improves%20Your%20Email.jpg --- [![white-logo-55](https://www.nextcollision.com/hs-fs/hubfs/white-logo-55.png?width=54&name=white-logo-55.png "white-logo-55")](https://www.nextcollision.com) - [BLOG](https://www.nextcollision.com/blog) - [WEBSITE AUDIT](https://www.nextcollision.com/seo-audit) - [FREE RESOURCES](https://www.nextcollision.com/resources) - [CONTACT](https://www.nextcollision.com/contact-next-collision) - [CONNECT](https://schedule.nextcollision.com) Latest [inbound sales](https://www.nextcollision.com/blog/topic/inbound-sales) ## [Five Keys to Aligning Your Marketing and Sales Teams](https://www.nextcollision.com/blog/five-keys-to-aligning-your-marketing-and-sales-teams-1) by [Michael Bouso](https://www.nextcollision.com/blog/author/michael-bouso) on July 30, 2018 [Read more](https://www.nextcollision.com/blog/five-keys-to-aligning-your-marketing-and-sales-teams-1) - CATEGORIES ### Subscribe to Email Updates [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Email](https://www.nextcollision.com/blog/topic/email) [Market Research](https://www.nextcollision.com/blog/topic/market-research) [Marketing Automation](https://www.nextcollision.com/blog/topic/marketing-automation) | 3 min read # How Marketing Segmentation Improves Your Email Marketing Written by [Rica Bouso](https://www.nextcollision.com/blog/author/rica-bouso) - - - You have ten thousand email addresses in your contact list and you want to launch an email marketing campaign. Your options are: - Create a general email copy and blast it to everyone in your database. - Personalize emails based on your clients’ needs.  Your contacts likely have different problems, experiences, and goals. So it would make sense for you to personalize emails based on your client's needs.The challenge is to segment our database and develop the right messaging for each group. ### Buyer Persona You might already have an idea of your “ideal customers” in mind. If you're a jewelry shop owner. Your target audience is most likely: | **Sophisticated Stella** | **Fashionista Liz** | **Boyfriend Greg** | | --- | --- | --- | |  A housewife and art patron who loves classic pieces | A career woman who is looking for jewelry she can wear in the boardroom | A guy looking for the perfect engagement ring  |   Given their different requirements, you have to reach out to them using different messages. You should extend this principle to your email list. Group your contacts according to personas you created for your marketing strategy. Once you have grouped them based on their respective profiles, you can customize your email message. When creating personas you need to consider demographics, psychographics & behaviors. #### Demographics - age - gender - Income - Education #### psychographics - attitudes - beliefs - opinions #### Behavior - Purchasing habits - Online behavior ## Lifecycle Your prospect doesn’t jump from being a stranger to a buyer. There are different stages of the buyer’s journey. ![Lifecycle stage.png](https://www.nextcollision.com/hs-fs/hubfs/Lifecycle%20stage.png?width=320&name=Lifecycle%20stage.png)Some of your contacts may have never heard of your brand. Others may be shopping around, comparing your product or service with others. Now, some of your contacts may be ready to decide. Of course, you have to engage with them differently. ![Screenshot 2017-01-17 08.15.47.png](https://www.nextcollision.com/hs-fs/hubfs/Screenshot%202017-01-17%2008.15.47.png?width=711&height=452&name=Screenshot%202017-01-17%2008.15.47.png) Segmenting your contact list does not only work in theory. Studies have shown that targeted email is more successful than generic ones: - A recent MailChimp study indicated that segmented contact list and customized content have a 15% higher open rate and a 94% higher click rate than unsegmented contact list and general messaging. - A Lyris report also shows that 24% of companies who segment their contacts and personalize their content experience significant increase in revenue and customer retention. ### Related Categories [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Email](https://www.nextcollision.com/blog/topic/email) [Market Research](https://www.nextcollision.com/blog/topic/market-research) [Marketing Automation](https://www.nextcollision.com/blog/topic/marketing-automation) ### [Rica Bouso](https://www.nextcollision.com/blog/author/rica-bouso) Rica harnesses her love of writing to create unique and engaging content. She can reach any audience through any form of media, and she I’ll give your brand the voice you’ve been looking for. Popular [Personal Development](https://www.nextcollision.com/blog/topic/personal-development) ## [7 Books You Should Read To Win More Clients](https://www.nextcollision.com/blog/7-books-you-should-read-to-win-more-clients) [Read more](https://www.nextcollision.com/blog/7-books-you-should-read-to-win-more-clients) Popular ## [How to attract new followers using Facebook Live](https://www.nextcollision.com/blog/how-to-attract-new-followers-using-facebook-live) [Read more](https://www.nextcollision.com/blog/how-to-attract-new-followers-using-facebook-live) Popular [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Sales Enablement](https://www.nextcollision.com/blog/topic/sales-enablement) [Market Research](https://www.nextcollision.com/blog/topic/market-research) ## [Buyer Personas v. Buyer Profiles](https://www.nextcollision.com/blog/difference-between-buyer-personas-buyer-profiles) [Read more](https://www.nextcollision.com/blog/difference-between-buyer-personas-buyer-profiles) ![book-icon](https://www.nextcollision.com/hs-fs/hubfs/book-icon.png?width=84&name=book-icon.png) ## Download Your Free Guide to Generating Inbound Leads [Book a Meeting](https://app.hubspot.com/meetings/mike191) ### You may also like: [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Sales Enablement](https://www.nextcollision.com/blog/topic/sales-enablement) [Market Research](https://www.nextcollision.com/blog/topic/market-research) ## [Buyer Personas v. Buyer Profiles](https://www.nextcollision.com/blog/difference-between-buyer-personas-buyer-profiles) The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer... [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Content](https://www.nextcollision.com/blog/topic/content) [Email](https://www.nextcollision.com/blog/topic/email) ## [Writing emails people actually want to read](https://www.nextcollision.com/blog/writing-email-that-works) More than 90% of companies use email for marketing. With more businesses competing for attention, it's critical that you... [Inbound Marketing](https://www.nextcollision.com/blog/topic/inbound-marketing) [Branding](https://www.nextcollision.com/blog/topic/branding) [Social Media](https://www.nextcollision.com/blog/topic/social-media) ## [Context in Marketing and why it’s Important](https://www.nextcollision.com/blog/contextual-marketing-and-why-its-important) Content is king; context is queen. At the heart of marketing is getting it right – talking to the right audience, with t... ## Meet the Author. 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