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Buyer Personas v. Buyer Profiles

The key to an effective marketing campaign is to understand the buyer. To do this, brands need to develop distinct buyer profiles and buyer personas, which both sales and marketing teams can reference in targeting their customers.

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Next Collision Becomes a Hubspot Partner Agency

Chicago, IL - January 27, 2016 - Today, Next Collision Marketing announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with agency partners to grow their businesses through inbound software, services, and support.

Of the announcement, HubSpot channel account manager Jean Lee said “We are thrilled to welcome Next Collision to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from. Watching them transform their agency with inbound has been a rewarding experience!”

Over the past few years, Next Collision has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Focused on creating a lasting impact in the tech industry, Next Collision has worked with a variety of SaaS platforms acquire users and loyal customers through our inbound game plan. 

About Agency Name:

Next Collision (www.nextcollision.com) is an inbound marketing agency based in Chicago. Combining strategy, content production, and social media visibility, Next Collision strategically positions its partners as the primary resource to solve their target market’s problems. Next collision also helps its partners guide the audience along the buyer’s journey, transforming them from strangers into brand advocates. 

About HubSpot

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com

To Learn More Contact 

Michael Bouso, Managing Director - Next Collision Marketing - Call: 773.504.8321


Michael Bouso
ABOUT THE AUTHOR | Michael Bouso

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