As consumers, we have become proficient in sifting out unwanted and interruptive marketing messages. We use call-blocking apps and caller ID to avoid telemarketers. We watch commercial-free media on Hulu or Netflix. Our email clients filter the messages that come into our inboxes, getting rid of the junk and keeping only those emails that are relevant or necessary.
After years of being bombarded with unwanted messages, consumers today are using technology not only to ignore companies that don’t respect their preferences, but they are also using technology to research, select, and purchase a wide variety of products and services. As a result, conventional sales organizations that don’t adapt are finding themselves left out of the sales process.
As the buyers journey moves online, companies are discovering that they need to rely on software, artificial intelligence, and automation to meet their client’s expectations. A study published by Gartner predicts that by 2020, prospects will manage 85% of the purchasing process without interacting with an individual in your business.
As new technologies have allowed buyers to take control of the purchasing process, it's becoming more important than ever to create experiences that engage, inform, and entertain your audience across a variety of digital channels. Next Collision Marketing specializes in helping businesses leverage marketing technology to capitalize on this fundamental shift in consumer behavior. Whether you are a start-up or an established firm, we can develop a solution to support the growth objectives of your business.
Would you like to improve your online conversions while reducing your ad costs? We help companies leverage data, technology, and business intelligence to transform their operations, attract more leads that close, and ultimately increase revenue. We’re obsessed with building digital experiences that help our clients to engage their audience, generate leads that close, and maximize their return on investment.
We specialize in helping businesses leverage marketing technologies to capitalize on the fundamental shift in consumer behavior. Whether you are a start-up or an established firm, we can develop a solution to support the growth objectives of your business.
Interested in learning more? Let's explore how you can drive more traffic and leads to your website, and gain the insight you need to make smarter marketing decisions with a free marketing and sales consultation with one of our experts.