With an estimated 310 million users around the world, Twitter is one of the most effective social media platforms for brands. Twitter gives different brands opportunities to engage with their audience and prospects - from brand awareness to market penetration. Many companies also use Twitter to directly hear audience feedback and interact in real-time conversations.
But navigating Twitterverse can be challenging. For one, you are limited to 140 characters. Second, timeline moves so fast and content appears by the minute, your message may be lost in the mix. The most successful brands know how to be doubly creative so that they are able to maximize Twitter’s potential.
Here are a couple of tips you can use to make your 140 characters count:
Don’t tweet just for the sake of tweeting. Post content that interest, help, and entertain your audience.
When you can only work with so many words, you have to carefully choose your words that can best send your message across. How do you do this?
As mentioned earlier, Twitter is optimized for fast-paced content creation. To make sure, you reach as many audiences as possible:
Hashtags make your tweets more visible and can also help get your followers involved.
More than simply tweeting your content, promote content of your audience and of other brands as well. For every promotional tweet you post, you have to retweet others’ tweets as well.
In the age of social media, twitter is becoming an integral part of a brand’s campaign. But remember being active isn’t enough. You have to continuously devise ways to ensure that your content will stand out and resonate with your audience.