Have you ever created the perfect blog post, polished it to perfection, watched eagerly as it was viewed and shared by hundreds or thousands of readers, only to witness as it reaches fewer and fewer people every day? You're not alone. According to HubSpot, that is exactly the reception 90 percent of blog posts achieve. So, what about the other 10 percent?
The remaining 10%percent are called compounding blog posts. These blog posts are designed to generate a steady flow of traffic over time. They generate 38 percent of overall traffic, and they cost no more to create. This makes them more impactful regarding ROI than the other systems combined. In today's competitive business environment, you need every advantage you can get.
Compounding posts have several characteristics. First, they are informational and address a pain point felt by many. They are broad and tactical, instead of narrowly focused and topical. The most successful compounding blog posts not only directly answer a question but they also provide a clear solution. They feature a headline that indicates the goal and a content piece that delivers. This makes them the go-to source for search engines. One compounding post will create as much traffic over its lifetime (period of relevance) as six traditional or decaying posts.
Compounding blog posts should be long enough to satisfy your readers' question without overwhelming them. Keep the blog post readable and exciting by using appropriate images, bullet points, high-quality links, short paragraphs, and bolded subheadings.
The concept of using content to build authority is not new. Unfortunately, most of the content produced and published today is failing to hit the mark. Compounding blog posts are simple, easy to use, and powerful strategies that you can use today.