Today to rise above the competition, you need to tailor your message to your audience. Of course, it’s content that gets you noticed online, and there are millions of sources of information across the web; so delivering unique, targeted & quality content is key if you want your content to be noticed.
So how do you personalize your content and deliver a great content experience?
Much like buyer personas, audience personas can assist you in the tone and voice of your content. Let’s say you find out that the majority of your readers are teenagers. By creating content that combines modern language with a relaxed tone, you can speak to them in a manner that they will be likely to enjoy.
Creating an audience personas could assist your SEO & Social Media efforts, by identifying keywords which are likely to play to your audience.
Once readers arrive at your site, you'll need to ensure the user experience doesn't turn them away. Make sure that the load times aren't long and the navigation enables smooth access between pages.
You also want to make sure that the content on your blog and website is easy to engage. Making it easy for readers to share your content on social media.